Aest Studios is driven by the mission to continuously explore the invisible needs, offering innovative solutions for all. The first need we identified is the delicate balance between fashion and practicality, where aesthetics and functionality coexist seamlessly.


Our first collection—Capture "SHE" Collection—was born from the inspiration and emotions stirred by the White Cliffs of Dover. In this moment of serene reflection, we envisioned our camera bag collection, a tribute to both elegance and function.

We seek to close the divide between practicality and style in camera bags, crafting creations that embody the perfect balance of fashion and function. Guided by our philosophy of Functional Aesthetic, each design seamlessly integrates style, functionality, and innovation, resulting in refined pieces that are purposeful and precise.

Functionality:

Inspired by the practicality of traditional camera bags, we have elevated both form and function:
Extended and thickened shoulder straps, crafted for versatile wear across various settings, with extra padding at the shoulders for exceptional comfort. The larger bag is equipped with an adjustable, thickened strap.

Lining: The interior features a soft, saddle-stitched material, offering a protective embrace for your belongings.

Dual zippers + magnetic flap for effortless access and secure closure, allowing the bag to open fully for seamless organization and visibility of your items.

Perineum zipper with small zipper teeth, custom hardware in matching tones, ensuring a smooth and refined experience.

Reinforced bottom to safeguard your belongings when set down.
Metal feet at the bottom, protecting the bag and its contents with quiet elegance.

Detachable soft dividers to categorize and protect your essentials, ensuring easy access and organization.

Thoughtfully designed internal compartments: Along with dividers, the bag includes double-layered pockets on both sides, neatly separating space for phones, batteries, earphones, lipstick, sunglasses, passports, and more. Three leather card slots are provided for credit cards or other essentials.

Aest Studios is a women-led design brand rooted in the Functional Aesthetic Philosophy—where utility meets beauty. Our debut collection, Capture “SHE”, introduces a curated selection of signature bags, including tote bags, camera bags, and crossbody designs, crafted to support women through every moment of daily life.

This season’s visual story draws inspiration from Agnès Varda, the pioneering French filmmaker and photographer. Known for her raw authenticity and sharp storytelling, Varda redefined the female gaze, positioning women not just as subjects but as authors of their own narratives.

In Lookbook Vol.1, imagery unfolds as storytelling rather than staged expression. The model’s posture is effortless yet commanding, embodying quiet confidence. Elements like the camera, eyes, and director’s chair go beyond props—they become symbols of “SHE” as a subject—she chooses to gaze, and she decides to be seen.

A delicate veil drapes across her face, blurring the lines of identity—not just one woman, but a reflection of all women. She is the photographer, the storyteller, the observer, the creator. Moving through the city, she walks, watches, and shapes her own story.

At Aest Studios, design is more than just aesthetics—it is expression, intent, and movement. We design with women at the center, in sync with the rhythm of everyday life. Capture “SHE” is an invitation—to see, create, and redefine one’s own narrative.

Our Packaging

At Aest Studios, packaging is more than just a means of transport—it is an experience, designed to be felt, reused, and integrated into everyday life. For our core collection, we have developed three custom box designs, tailored to different bag sizes, alongside dedicated packaging for accessories such as phone cases and microfiber cloths.

Crafted from FSC-certified Earth Paper, our packaging is produced using environmentally responsible processes, certified by URS, UKAS, and IAF environmental management systems. The magnetic closure and tear-open design transform unboxing into a deliberate, unhurried ritual—a moment to pause and engage. Unlike conventional disposable packaging, our boxes are designed for reuse—as storage, display objects, or keepsakes—extending their life beyond a single use.

Inside, our brand’s slogan and design elements are subtly embedded within the structure, revealing themselves through layers of movement. The information unfolds naturally, creating a rhythm of discovery—a quiet dialogue between object and time.

At Aest Studios, we believe that design should endure. Our objects are not just made for today—they are meant to resonate beyond the present, carrying forward their presence, function, and story.

The founders of Aest Studio are also professional women from multiple fields including design, photography, art, architecture, and outdoor sports. While focusing on work and hobbies, we have found that there is a lack of functional package designs on the market that are dedicated to providing solutions for women in professional fields that have a sense of design, meet women's aesthetics, and meet professional needs.